A commercially-driven marketing leader with a 10+ year track record of architecting and operating predictable revenue engines for B2B tech and media companies. Proven ability to translate marketing investment into profitable growth, driving achievements such as a 23-point increase in customer retention and consistently delivering an average 6.5x blended ROI. Expert in building and leading high-performing teams, implementing data-driven Go-to-Market strategies, and aligning marketing with C-suite objectives for EBITDA growth and market share expansion.
Commercial Turnaround (Recurring Revenue): Reversed long-term decline by re-architecting the subscription model, driving a 12-point retention increase (64% to 75%) and 8-point acquisition lift.
Demand Generation Engine: Built a multi-channel engine generating 8,000+ MQLs annually with a 9.3% conversion rate, directly fuelling a 20% YoY revenue uplift.
ROI & Attribution Architecture: Implemented full-funnel attribution (Salesforce/HubSpot) to prove a consistent 6.5x blended ROI, generating over £2m in traceable revenue.
Asset Monetisation (New Product): Transformed a passive database into a segmented, first-party data asset, launching a high-margin lead-gen product suite that doubled the qualified audience.