Subscription Strategy & Forecasting Model

General & Scenario

Set the high-level parameters for your forecast. The Active Scenario selector drives the key growth and retention assumptions for the entire model.


Provide a month-by-month revenue budget. Ticking the box pre-populates this with an even split of the annual target.

Opening Balances

Input your starting position at the beginning of the forecast period.

Expiration Schedule for Opening Subscribers

By default, the model assumes opening subscribers expire evenly over 12 months. Tick the box to provide a more granular forecast.

Demo Controls

This is a static demo. Data is not saved. Refresh the page to reset all inputs to their default values.

Actual results for past months are auto-populated based on the current date. You can override them here to see how changes affect the forecast. The model automatically forecasts from the first month without actual revenue data onwards.

Analysis Hub

Scenario Comparison

Compare Base, Optimistic, and Pessimistic scenarios side-by-side.

Variance Analysis

Compare forecast against actuals and use AI to explain the differences.

Sensitivity AnalysisShows the impact on total annual revenue from a +/- 10% change in a single driver, holding all others constant. This highlights which levers have the most significant impact on the business.

See how a +/- 10% change in key variables impacts revenue.

Strategic Recommendations

Review KPIs and get strategic advice from AI based on the current forecast.